Business musings...

Articles and thoughts about excellent business practice

22
Jan

This marketing email from Tom Tom amused me, primarily because of the choice of image of a skier teetering on the edge of cliff.

tomtom-cliff

Whilst this email is in fact advertising speed camera alerts, if you compare the image of the skier with the image from The Telegraph showing the BMW of a driver who was facing a dangerous driving charge having blindly followed his sat nav to the edge of a cliff in West Yorkshire until it was teetering on the edge, I’m sure you will be able to spot the unfortunate similarities.

The joys of image selection! Always something to bear in mind.

Leave a Reply