Automatic Flare Systems

Steve Willacy, Managing Director

"Matt has become a trusted and sincere associate and we look forward to continuing and building on this relationship in the future."

Steve Willacy, Managing Director

Automatic Flare Systems (AFS) are specialists in landfill and flaring technology, dealing with all the mechanical and electrical elements required to set-up and manage a landfill safely and legally.

As one of the leading firms in this area, AFS have been involved in hundreds of sites and projects. Established in 1996, AFS is now an established, mature business but they never rest on their laurels and continue to seek to develop.

The challenge

As part of their continuing development, AFS commissioned a new website to update and refresh their online brand. However, once the site was built, they faced the same challenge many businesses face in writing the copy to go on the website. This is how I met Steve, as a referral from their web developer.

The solution

By providing practical support to AFS, I was able to ensure they got their new website up and running as they had always intended. Initially, I worked with Steve to gather all the specialist information he knew he wanted the website to communicate. Then it was my job to go away and write this content in a way that would work for the web.

Since then…

AFS continue to grow and develop, and in recent months I’ve been working with Steve to develop a strategic plan for their future development. This has involved both establishing a vision for where Steve would like the business to be and creating a road map for how AFS might be able to achieve that.

Services provided: Business Vision, Road Mapping & Practical Support

What they say

"Matt has helped us tremendously in revamping our website and implementing a marketing strategy, our industry is very specialised and Matt has gained a lot of knowledge in a very short time. Matt has become a trusted and sincere associate and we look forward to continuing and building on this relationship in the future."

Steve Willacy, Managing Director
Automatic Flare Systems

www.afs-group.co.uk