Catalyst

Catalyst provides unique and innovative teambuilding events and experiences: from trading games to transforming your team into a symphony orchestra! With a wide range of teambuilding events, Catalyst continues to strive to create and develop new teambuilding and motivational concepts, many of which are award-winning.

Over the years, Catalyst have helped build teams within American Express, Barclays, Cadbury Schweppes, Chanel and Honda, to name but a few.

The challenge

At the beginning of this year, Catalyst were looking to broaden their use of the marketing mix and continue to reach potential customers in a cost effective way. I was introduced to John to help them explore the potential of using Google AdWords to do this.

The solution

My first project for Catalyst was the creation of a Google AdWords campaign. Teambuilding and many of the associated search keywords are an incredibly competitive and at times expensive market, so we had to be creative.

By thinking about the different market segments that Catalyst could target, along with the types of situations that teambuilding might be appropriate for, we have been able to create a cost-effective AdWords campaign that fits their budget, whilst still serving as an effective marketing tool.

Since then…

I continue to manage Catalyst’s AdWords campaign for them on an ongoing basis to ensure that it remains relevant and effective.

I have also provided support and advice as and when required, most recently concerning the development of their website and the acquisition of domain names.

Services provided: Practical Support