Growing Insight

Growing Insight provide client feedback surveys through an easy to use online application, allowing companies to perform customer satisfaction surveys and analyse their results with ease. By providing a specialist alternative to conventional paper-based surveys, Growing Insight are able to save businesses both time and money.

The challenge

Having developed an effective back-end software system, Growing Insight wanted to further develop this system to target specialist areas. When I met Carsten at a Warwick Business School networking event, he felt that my services would enable Growing Insight to work out the best way to do this.

The solution

Together with Carsten and his business partner, Tony Dalton, we explored the specialist areas they were considering and realised that the two products they were developing were distinct from each other and each would require a different approach.

Through a workshop style meeting, we were together able to outline the type of approach needed for each and to consider the route by which these products could be introduced into the market. We also introduced a longer term perspective, considering the need to continue to develop these products and to develop an appropriate marketing plan for each.

As a follow-up to the meeting, I provided a report for Growing Insight, furthering the ideas we had begun and ensuring that Carsten and Tony had a complete working document with which to take their product development forwards.

Services provided: Business Analysis & Road Mapping