Smallfry
Steve May-Russell, Managing Director
"There are those who talk about it and those who can do it – Matt can do it, thoroughly and professionally."
Steve May-Russell, Managing Director
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Smallfry are an award-winning product design and innovation consultancy. With a range of services, including industrial design, product engineering, packaging design, innovation workshops and customer insight services, Smallfry helps their customers to use good design as a tool for commercial success. Having completed work for companies such as Marks and Spencer, Hitachi, Massey Ferguson and Asics, Smallfry continue to build on the successful foundation established over 30 years ago. The challengeSmallfry approached me due to the fact that, although they had a Google AdWords campaign set up and running, Steve felt that they could be making better use of it and enlisted my services to do help them do this. The solutionBy expanding Smallfry’s exisiting AdWords campaign to better mirror their full range of services, we have ensured that this form of marketing has become targeted and specific, reaching a wider range of customers through a more exhaustive set of search terms. This has also served to increase the cost-effectiveness of the campaign, as well as qualifying prospective customers more effectively. Since then…I continue to manage Smallfry’s AdWords campaign for them on an ongoing basis to ensure that it remains relevant and effective. Once the campaign had been running several months, Matt Stocker Ltd also advised on potential areas of development for Smallfry’s website and produced a report detailing the market intelligence that Google Analytics and their AdWords results provided about their potential customers and the ways that they were using their website. This has provided Smallfry with insights that will allow them to develop their website more effectively. Services provided: Business Analysis & Practical Support |
What they say
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