A strategic approach to e-business

What makes our course different?

There are a wide range of e-commerce training courses and programnes available in today’s market. However, many of these are focused solely on the technologies of an online business, the website itself and the technical aspects of managing an online shop.

Whilst this course covers and considers all of these areas, it is designed specifically to support you in the leadership and strategic development of an e-business. As well as covering the technical aspects of trading online, we will also consider vital offline supporting functions without which it is impossible to run a successful e-business.

By taking a holistic and integrative view of e-commerce, we will empower you to build a successful e-business that works harder for you and your customers.

What will the course cover?

Business excellence in e-commerce

• Understanding excellence
• Framework for excellence
• Creating effective drivers for success
• Measuring results

Understanding and engaging your customers

• Understanding your customer profile
• Creating a strong proposition
• From search to sales: an online journey

Making your website work harder

• Understanding your website
• Your online strategy and strategic planning
• Creating a brilliant marketing plan
• Driving (and measuring) continuous improvement

Building efficient and scalable operations

• Managing multi-channel complexity
• Understanding systems integration
• Driving profits through stock control
• Weighing fulfilment options
• Getting the best out of your supply chain

What will I learn?

By the end of this course you will be able to:

• Take a holistic view of your e-business, enabling you to develop a business strategy that effectively integrates all online and offline functions.
• Create and measure excellence within your own e-business.
• More fully meet the expectations of your customers allowing you to create a more profitable relationship.
• Develop your website and marketing, making them work as hard and effectively as possible.
• Make informed and effective choices about your operations and fulfilment enabling you to better meet increasing customer demand.

Who is this course for?

This course is ideal for:

• Start-ups that are looking to build a solid foundation for their e-business from the very beginning.
• Existing e-businesses that are looking to grow, expand or improve.

Designed for business owners, directors, managers and key members of your leadership team, this course will be specifically structured around your business and, where appropriate, we will review your website prior to the training day.

Book your course

To book your course, call us on 024 76 100 193 or contact us now.