Business musings...

Cars and coffee. Both subtle indicators of your brand…

Too flashy a car and clients might feel they are paying you too much. But, if you drive an old banger, you could well be perceived as unsuccessful and therefore hardly a safe bet to work with.

And what about your coffee? In a world where establishments serving real coffee lie on every street corner, might your coffee be undermining your brand? Increasingly, I find that people expect the same quality coffee in business meetings as they can get on the high street.

I’m not saying these criteria are fair judgments but they do seem to happen. Might be something to think about.