I was reading an article today by Chris Dannen of Fast Company about a sophisticated broadband diagnosis website launched by Google and two non-profit organisations. The new website is called Measurement Lab. Apparently it still needs some work but check it out anyway – it may give you a slightly stronger hand when dealing with difficult ISPs.

The main disadvantage is that it only works for Vodafone; however, it looks likely that other operators will join in by providing their own ‘Femtocells‘ in due course.

In the meantime, alternative solutions are available if you are really ‘signal-less’. Mobile signal boosters, otherwise known as cell repeaters, use an ariel (possibly external to your office/house), boost the signal and create an upgraded signal within a certain radius of the transmitter. Signal boosters are also available for vehicles, so if you travel a lot and/or regularly travel to remote locations with poor signals, it could provide you with the extra range you need.

But for people who are less familiar with Adwords and the technology behind them, this concept can sometimes be quite hard to visualise and understand.

Last week, I was attending an initial meeting with a client to explore whether they would like me to update their Google Adwords campaign and drew a brief sketch to take with me explaining how Google Adwords works as a marketing concept. They loved the sketch and we found that it really unlocked the concept in a way that just wouldn’t have happened with words. So, I thought I’d share the pictures with you here…

(To view the full size image, just click on the picture. Depending on your browser settings, you might need to click on the picture a second time to get it full screen width.)