Build a successful e-commerce business

Course Summary

This one-day course, designed specifically for you and key members of your team, will give you the tools you need to take your e-business to the next level.

I will work creatively with you to take a strategic, holistic view of your e-commerce business. By the end of the day, you will have discovered both how to maximise your sales potential and how to ensure your business works effectively and efficiently.

What makes this course different?

There are a wide range of e-commerce training courses and programs available in today’s market. However, many of these are focused solely on the technologies of an online business, the website itself and the technical aspects of managing an online shop.

Whilst this course covers and considers all of these areas, it is designed specifically with you, as a business owner, in mind. We aim to support you in the leadership and strategy of an e-commerce business, both online and off.

More specifically, as well as covering the technical aspects of trading online, we will also consider the vital offline supporting functions (including operations, fullfilment and marketing), without which it is impossible to run a successful e-business.

Overall, by taking a holistic and integrative view of an e-business, both online and offline, we will empower you to build a successful e-business that works harder for you and your customers.

What will the course cover?

Business excellence in e-commerce

• Understanding excellence
• Framework for excellence
• Creating effective drivers for success
• Measuring results

Understanding and engaging your customers

• Understanding your customer profile
• Creating a strong proposition
• Search to sales: an online journey

Making your website work harder

• Understanding your website
• Website strategy and strategic planning
• Creating a brilliant marketing plan
• Driving (and measuring) continuous improvement

Building efficient and scalable operations

• Managing multi-channel complexity
• Understanding systems integration
• Driving profits through stock control
• Weighing fulfillment options
• Getting the best out of your supply chain

What will I learn?

By the end of this course you will be able to…

• Take a holistic view of your e-business, enabling you to develop a business strategy that effectively integrates all online and offline functions.
• Create and measure excellence within your own e-commerce business.
• More fully meet the expectations of your customers, enabling a more profitable relationship to be developed.
• Develop your website and marketing, making them work as hard and effectively as possible on your behalf.
• Make informed and effective choices about your operations and fulfillment, thereby enabling you to better meet increasing customer demand.

Who is the course for?

This course is ideal for business owners, directors and managers who are looking to take their e-business to the next level, and is designed for you and key members of your leadership team.

You may already have an existing e-business that you are looking to grow, expand or improve, or you may just be starting out.

Delivered in-house, at a date and venue of your choice, the course will be specifically structured around your business and, where appropriate, I will review your website prior to the training day.

Details

Location: Delivered in-house at your premises or at a venue of your choice by arrangement.

Duration: 1 day

Delivery format: Participative workshop, including direct training, group discussion and practical exercises. Comprehensive workbook supplied for each participant including training materials and resources necessary for the practical exercises.

Cost: £Contact me for quote

An additional charge will be made to cover travel and accommodation expenses where necessary.

Small business and start-up discounts are available; please call me to discuss.

Book your course

Call me on 024 76 100 193 or contact me now to book your course and build a successful e-commerce business.